Web Marketing Insights & Thoughts

What a 404 Page Says About What a Company Really Values

What is Site Helpfulness and Why It's My Favorite Metric

For Prioritizing Web Projects, I Start With Boulders

How I Decide What to Work on Next

The Upside to A/B Tests That Fail

Using Variable Pricing Card Heights to Convey Value

3 Unique Ways to Use Social Proof for SaaS Sites

How I Define Web Marketing Success

For Page Speed Work, Start by Testing the XML Sitemap

How I Come Up With A/B Test Ideas

You Should Probably Be Using Round Buttons

Why I Work on the Web — A Résumé Prologue

How (and Why) I Made MeetKeith.com