Web Marketing Work Experience
From web development to project management to overseeing web strategy, I am a well-rounded, hands-on, and experienced web marketing leader.
From web development to project management to overseeing web strategy, I am a well-rounded, hands-on, and experienced web marketing leader.
WORK HISTORY
Manager, Web & Ecommerce Marketing
WEX, Inc. (Portland, ME)
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Aug 2024 to Present
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Remote
Drive the web and ecommerce strategy for a portfolio of over 15 websites supporting 3 unique lines of business including business fuel cards, employee benefits solutions (HSA, FSA, COBRA), and virtual payments. Develop and execute against a web roadmap to help educate customers on new product offerings, increase online credit applications, and facilitate lead capture for the touch sales motion. Concept and build project requirements for web marketing initiatives that include A/B tests for conversion rate optimization, web content development, on-page and technical SEO, and UX enhancements to improve the overall web experience. Lead Scrum team, manage an external SEO agency and supervise 3 internal team members.
Key Accomplishments
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Led the web activation of a limited time offer that resulted in a 50%+ increase in fuel card app starts
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Implemented multiple CRO optimizations resulting in performance improvements of up to 30%
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Created and operationalized an A/B testing and experimentation program
Manager, Web & Ecommerce Marketing
WEX, Inc. (Portland, ME)
●
Aug 2024 to Present
●
Remote
Drive the web and ecommerce strategy for a portfolio of over 15 websites supporting 3 unique lines of business including business fuel cards, employee benefits solutions (HSA, FSA, COBRA), and virtual payments. Develop and execute against a web roadmap to help educate customers on new product offerings, increase online credit applications, and facilitate lead capture for the touch sales motion. Concept and build project requirements for web marketing initiatives that include A/B tests for conversion rate optimization, web content development, on-page and technical SEO, and UX enhancements to improve the overall web experience. Lead Scrum team, manage an external SEO agency and supervise 3 internal team members.
Key Accomplishments
●
Led the web activation of a limited time offer that resulted in a 50%+ increase in fuel card app starts
●
Implemented multiple CRO optimizations resulting in performance improvements of up to 30%
●
Created and operationalized an A/B testing and experimentation program
Senior Manager, Web & Ecommerce
GoTo Technologies, Inc. (Boston, MA)
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Apr 2021 to Jan 2024
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Remote
Responsible for enabling best-in-class web user experiences, PLG SaaS/ecommerce flows, and performance optimizations that increase conversion and drive incremental revenue across all web properties including GoTo.com, LogMeInRescue.com, and other sites within the IT Support Group. Collaborated with PMM and other cross-functional teams to develop website roadmaps and prioritize web projects such as promotional strategies, marketing campaigns, web component development, content & SEO initiatives, UX/CRO improvements, A/B testing, localization across 6 international markets, and general site improvements. Developed detailed user stories and led Scrum team of 12 to ensure a timely and accurate execution.
Key Accomplishments
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Oversaw the successful ecommerce launch of GoTo Resolve, the company’s newest B2B IT SaaS product
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Implemented product-led growth strategies to help increase product activation rates by 50%
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Ran multiple A/B tests to improve pricing page conversions by over 30%
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Created an iterative testing plan that improved trial form submits by over 35%
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Launched dozens of new pages to increase YoY organic search traffic by 173%
Senior Manager, Web & Ecommerce
GoTo Technologies, Inc. (Boston, MA)
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Apr 2021 to Jan 2024
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Remote
Responsible for enabling best-in-class web user experiences, PLG SaaS/ecommerce flows, and performance optimizations that increase conversion and drive incremental revenue across all web properties including GoTo.com, LogMeInRescue.com, and other sites within the IT Support Group. Collaborated with PMM and other cross-functional teams to develop website roadmaps and prioritize web projects such as promotional strategies, marketing campaigns, web component development, content & SEO initiatives, UX/CRO improvements, A/B testing, localization across 6 international markets, and general site improvements. Developed detailed user stories and led Scrum team of 12 to ensure a timely and accurate execution.
Key Accomplishments
●
Oversaw the successful ecommerce launch of GoTo Resolve, the company’s newest B2B IT SaaS product
●
Implemented product-led growth strategies to help increase product activation rates by 50%
●
Ran multiple A/B tests to improve pricing page conversions by over 30%
●
Created an iterative testing plan that improved trial form submits by over 35%
●
Launched dozens of new pages to increase YoY organic search traffic by 173%
Principal, Web Marketing
Amtrak Pacific Surfliner (Orange, CA)
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May 2019 to Mar 2021
Responsible for enabling best-in-class web user experiences, PLG SaaS/ecommerce flows, and performance optimizations that increase conversion and drive incremental revenue across all web properties including GoTo.com, LogMeInRescue.com, and other sites within the IT Support Group. Collaborated with PMM and other cross-functional teams to develop website roadmaps and prioritize web projects such as promotional strategies, marketing campaigns, web component development, content & SEO initiatives, UX/CRO improvements, A/B testing, localization across 6 international markets, and general site improvements. Developed detailed user stories and led Scrum team of 12 to ensure a timely and accurate execution.
Key Accomplishments
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Increased YoY online trip bookings (+27%), ridership (+30%), and revenue (+25%)
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Significantly improved site conversion rate (+66%) and trip widget usage rate (+23%)
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Launched a content marketing and organic search strategy that led to a 48% lift in SEO web traffic
Principal, Web Marketing
Amtrak Pacific Surfliner (Orange, CA)
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May 2019 to Mar 2021
Responsible for enabling best-in-class web user experiences, PLG SaaS/ecommerce flows, and performance optimizations that increase conversion and drive incremental revenue across all web properties including GoTo.com, LogMeInRescue.com, and other sites within the IT Support Group. Collaborated with PMM and other cross-functional teams to develop website roadmaps and prioritize web projects such as promotional strategies, marketing campaigns, web component development, content & SEO initiatives, UX/CRO improvements, A/B testing, localization across 6 international markets, and general site improvements. Developed detailed user stories and led Scrum team of 12 to ensure a timely and accurate execution.
Key Accomplishments
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Increased YoY online trip bookings (+27%), ridership (+30%), and revenue (+25%)
●
Significantly improved site conversion rate (+66%) and trip widget usage rate (+23%)
●
Launched a content marketing and organic search strategy that led to a 48% lift in SEO web traffic
Senior Marketing Manager, Web & Ecommerce
Targus (Anaheim, CA)
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Feb 2015 to Oct 2018
Led the ecommerce, content marketing, and user experience strategy for Targus.com. Owned and prioritized the Targus.com product roadmap to fuel new site functionality and UX/CRO/SEO enhancements that drove growth for the direct ecommerce channel. Responsible for digital marketing initiatives including all promotions, creative, SEO, email, video, and social. Leveraged website product specification data and content to power syndication feeds to channel partners. Managed a team of 2 employees and multiple external vendors and agencies.
Key Accomplishments
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Experienced significant YoY ecom growth including visits (+42%), revenue (+23%), and orders (+32%)
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Improved conversion rate (+53%) and NPS/CSAT scores (+35%) via strategic deployment of UX initiatives
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Grew organic search (SEO) traffic (+17%) through technical and content-oriented site optimizations
Senior Marketing Manager, Web & Ecommerce
Targus (Anaheim, CA)
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Feb 2015 to Oct 2018
Led the ecommerce, content marketing, and user experience strategy for Targus.com. Owned and prioritized the Targus.com product roadmap to fuel new site functionality and UX/CRO/SEO enhancements that drove growth for the direct ecommerce channel. Responsible for digital marketing initiatives including all promotions, creative, SEO, email, video, and social. Leveraged website product specification data and content to power syndication feeds to channel partners. Managed a team of 2 employees and multiple external vendors and agencies.
Key Accomplishments
●
Experienced significant YoY ecom growth including visits (+42%), revenue (+23%), and orders (+32%)
●
Improved conversion rate (+53%) and NPS/CSAT scores (+35%) via strategic deployment of UX initiatives
●
Grew organic search (SEO) traffic (+17%) through technical and content-oriented site optimizations
Senior Marketing Manager, Prepaid Ecommerce
Boost Mobile (Irvine, CA)
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Oct 2012 to Dec 2014
Responsible for the BoostMobile.com ecommerce strategy and the evolution and profitability of the direct channel business. Implemented CRO tactics to optimize the online shopping experience and partnered with cross-functional teams to deliver. Identified key acquisition strategies including SEO/SEM/Affiliate/Display to aggressively drive growth of the website. Managed the online marketing team including 6 employees plus external vendors and agencies.
Key Accomplishments
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Achieved highest-ever single day/month/year online sales in company history in 2014
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Grew web traffic to BoostMobile.com (+28%) and improved shopper conversion rate (+19%)
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Exceeded 2014 online channel forecasts for new subscriber gross adds (+31%) and device sales (+43%)
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Received the 2013 J.D. Power and Associates award for Best Prepaid Wireless Purchase Experience
Senior Marketing Manager, Prepaid Ecommerce
Boost Mobile (Irvine, CA)
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Oct 2012 to Dec 2014
Responsible for the BoostMobile.com ecommerce strategy and the evolution and profitability of the direct channel business. Implemented CRO tactics to optimize the online shopping experience and partnered with cross-functional teams to deliver. Identified key acquisition strategies including SEO/SEM/Affiliate/Display to aggressively drive growth of the website. Managed the online marketing team including 6 employees plus external vendors and agencies.
Key Accomplishments
●
Achieved highest-ever single day/month/year online sales in company history in 2014
●
Grew web traffic to BoostMobile.com (+28%) and improved shopper conversion rate (+19%)
●
Exceeded 2014 online channel forecasts for new subscriber gross adds (+31%) and device sales (+43%)
●
Received the 2013 J.D. Power and Associates award for Best Prepaid Wireless Purchase Experience
Web Marketing Manager
Toshiba America Information Systems, Inc. (Irvine, CA)
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Oct 2007 to Oct 2012
Led the online marketing strategy and day-to-day operations for us.toshiba.com and latin.toshiba.com. Successfully launched us.toshiba.com (Apr 2008) and latin.toshiba.com (Mar 2012) via a custom-built CMS platform. Launched branded YouTube channel and amassed over 8M video views. Developed highly successful viral campaigns featured on CNN, Gizmodo, Techcrunch, MSNBC, and USA Today. Managed a diverse team of 9 employees including web developers, designers, and project/marketing managers.
Key Accomplishments
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Achieved highest-ever single month website visits in company history with no paid media
Web Marketing Manager
Toshiba America Information Systems, Inc. (Irvine, CA)
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Oct 2007 to Oct 2012
Led the online marketing strategy and day-to-day operations for us.toshiba.com and latin.toshiba.com. Successfully launched us.toshiba.com (Apr 2008) and latin.toshiba.com (Mar 2012) via a custom-built CMS platform. Launched branded YouTube channel and amassed over 8M video views. Developed highly successful viral campaigns featured on CNN, Gizmodo, Techcrunch, MSNBC, and USA Today. Managed a diverse team of 9 employees including web developers, designers, and project/marketing managers.
Key Accomplishments
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Achieved highest-ever single month website visits in company history with no paid media
Web Program Manager
Gateway (Irvine, CA)
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Jul 2005 to Sep 2007
Primary project manager for product launches, site and feature enhancements, data feeds and day-to-day operations for the consumer and small business channels on Gateway.com. Responsibilities included developing strategies to increase online sales and conversion, interfacing with major business partners and vendors including Intel and Microsoft, drafting functional specifications based on requirements gathered from various business units and directing production staff to execute on the web. Assisted in QA testing as needed. Utilized web analytics including VOC data to collect, analyze and distribute reports to key stakeholders and management. Managed a team of 4 direct reports that included designers, front-end developers and web producers.
Web Program Manager
Gateway (Irvine, CA)
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Jul 2005 to Sep 2007
Primary project manager for product launches, site and feature enhancements, data feeds and day-to-day operations for the consumer and small business channels on Gateway.com. Responsibilities included developing strategies to increase online sales and conversion, interfacing with major business partners and vendors including Intel and Microsoft, drafting functional specifications based on requirements gathered from various business units and directing production staff to execute on the web. Assisted in QA testing as needed. Utilized web analytics including VOC data to collect, analyze and distribute reports to key stakeholders and management. Managed a team of 4 direct reports that included designers, front-end developers and web producers.
Webmaster
Samsung, Inc. (Irvine, CA)
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Sep 2001 to Jul 2005
Handled all web production efforts for the IT Division on the corporate website (previously SamsungUSA.com). Created web applications to support both internal and external sales and marketing efforts. Developed banner ad campaigns, online surveys, and produced live in-studio webcasts for business resellers. Responsible for launching all new products on Samsung.com including CRT and TFT-LCD monitors, laser printers, professional plasma displays, optical drives, and hard disk drives. Managed entire web development process from concept and strategy, creation of mockups and requirements documentation, to design, coding (HTML/CSS/Perl/SQL), testing, deployment, and post-launch user training.
Key Accomplishments
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Received the "President's Award" in 2004 for the successful development and launch of a proprietary and web-based digital asset management platform
Webmaster
Samsung, Inc. (Irvine, CA)
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Sep 2001 to Jul 2005
Handled all web production efforts for the IT Division on the corporate website (previously SamsungUSA.com). Created web applications to support both internal and external sales and marketing efforts. Developed banner ad campaigns, online surveys, and produced live in-studio webcasts for business resellers. Responsible for launching all new products on Samsung.com including CRT and TFT-LCD monitors, laser printers, professional plasma displays, optical drives, and hard disk drives. Managed entire web development process from concept and strategy, creation of mockups and requirements documentation, to design, coding (HTML/CSS/Perl/SQL), testing, deployment, and post-launch user training.
Key Accomplishments
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Received the "President's Award" in 2004 for the successful development and launch of a proprietary and web-based digital asset management platform
Web Producer
iPrint.com (Menlo Park, CA)
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Jul 2000 to Mar 2001
Managed the development of a web application supporting large corporate partners including OfficeMax, 3M, PeopleSoft, Oracle, and Microsoft. Worked with Adobe Photoshop to slice up page layouts. Hand-coded functional HTML prototypes, established release schedules, drafted functional specifications, and created user acceptance QA testing plans & cases.
Web Producer
iPrint.com (Menlo Park, CA)
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Jul 2000 to Mar 2001
Managed the development of a web application supporting large corporate partners including OfficeMax, 3M, PeopleSoft, Oracle, and Microsoft. Worked with Adobe Photoshop to slice up page layouts. Hand-coded functional HTML prototypes, established release schedules, drafted functional specifications, and created user acceptance QA testing plans & cases.
SKILLS
Affiliate, ADA/WCAG, Ahrefs, AirTable, Asana, Basecamp, ChatGPT, Confluence, Contentful, Contentsquare, CRO, CSS, Display, Email, Endeca, Excel, Figma, Framer, Google/Adobe/IBM Analytics, Hotjar, HTML, Javascript, Jira, jQuery, Lithium Community, Mailchimp, Make, Miro, Monday, nopCommerce, Notion, Optimizely CMS, Photoshop, Powerpoint, Premiere, SEO, Semrush, Sharepoint, Shopify Plus, Sitecore, Social Media, Tableau, UX/UI, Video, Webflow, Word, Workfront, Wrike, Zapier |
EDUCATION
B.A. Psychology
University of California, Santa Cruz |
Sep 1996 - Jul 2000 |
RECOGNITION
Best Purchase Experience
J.D. Power and Associates |
Feb 2013 |
Applauz Award
Toshiba America Information Systems, Inc. |
Aug 2011 |
President's Award
Samsung, Inc. |
Mar 2004 |
© 2025 Designed and built by Keith Mura.
© 2025 Designed and built by Keith Mura.
© 2025 Designed and built by Keith Mura.