Resume
WORK EXPERIENCE
Manager, Web & Ecommerce Marketing
WEX, Inc. · Aug 2024 to Present (Remote)
Drive the web and ecommerce strategy for a portfolio of over 15 websites supporting 3 unique lines of business including business fuel cards, employee benefits solutions (HSA, FSA, COBRA), and virtual payments. Develop and execute against a web roadmap to help educate customers on new product offerings, increase online credit applications, and facilitate lead capture for the touch sales motion. Concept and build project requirements for web marketing initiatives that include A/B tests for conversion rate optimization, web content development, on-page and technical SEO, and UX enhancements to improve the overall web experience. Lead Scrum team, manage an external SEO agency and supervise 3 internal team members.
Key Accomplishments
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Led the web activation of a limited time offer that resulted in a 50%+ increase in fuel card app starts
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Implemented multiple CRO optimizations resulting in performance improvements of up to 30%
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Created and operationalized an A/B testing and experimentation program
Senior Manager, Web & Ecommerce
GoTo Technologies, Inc. · Apr 2021 to Jan 2024 (Remote)
Responsible for enabling best-in-class web user experiences, PLG SaaS/ecommerce flows, and performance optimizations that increase conversion and drive incremental revenue across all web properties including GoTo.com, LogMeInRescue.com, and other sites within the IT Support Group. Collaborated with PMM and other cross-functional teams to develop website roadmaps and prioritize web projects such as promotional strategies, marketing campaigns, web component development, content & SEO initiatives, UX/CRO improvements, A/B testing, localization across 6 international markets, and general site improvements. Developed detailed user stories and led Scrum team of 12 to ensure a timely and accurate execution.
Key Accomplishments
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Oversaw the successful ecommerce launch of GoTo Resolve, the company’s newest B2B IT SaaS product
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Implemented product-led growth strategies to help increase product activation rates by 50%
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Ran multiple A/B tests to improve pricing page conversions by over 30%
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Created an iterative testing plan that improved trial form submits by over 35%
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Launched dozens of new pages to increase YoY organic search traffic by 173%
Principal, Web Marketing
Amtrak Pacific Surfliner · May 2019 to Mar 2021
Owned and managed all web products for the LOSSAN Rail Corridor Agency, a government authority that oversees rail operations for the 351-mile Pacific Surfliner train service from San Diego to San Luis Obispo. Developed and executed on a comprehensive ecommerce strategy to grow online ticket sales, boost ridership, and increase revenue through the PacificSurfliner.com website. Supported passenger communications in the digital channel including service alerts and the promotion of relevant content in the onboard web portal for riders. Maintained a web product roadmap to implement UX, SEO, content, CRO, and any other web product enhancements needed to meet key objectives. Managed an external web development agency.
Key Accomplishments
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Increased YoY online trip bookings (+27%), ridership (+30%), and revenue (+25%)
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Significantly improved site conversion rate (+66%) and trip widget usage rate (+23%)
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Launched a content marketing and organic search strategy that led to a 48% lift in SEO web traffic
SKILLS
Affiliate, ADA/WCAG, Ahrefs, AirTable, Asana, Basecamp, Confluence, Contentful, Contentsquare, CRO, CSS, Display, Email, Endeca, Excel, Figma, Framer, Google/Adobe/IBM Analytics, Hotjar, HTML, Javascript, Jira, jQuery, Lithium Community, Mailchimp, Make, Miro, Monday, nopCommerce, Notion, Optimizely CMS, Photoshop, Powerpoint, Premiere, SEO, Semrush, Sharepoint, Shopify Plus, Sitecore, Social Media, Tableau, UX/UI, Video, Webflow, Word, Workfront, Wrike, Zapier |
EDUCATION
B.A. Psychology
University of California, Santa Cruz |
RECOGNITION
Best Purchase Experience
J.D. Power and Associates |
Applauz Award
Toshiba America Information Systems, Inc. |
President's Award
Samsung Electronics Co, Ltd. |
© 2025 Keith Mura