Web Projects Worth Sharing

Explore web projects that I’ve worked on and learn about how I identified the business challenge, found the right solution, and ultimately delivered results.

Explore web projects that I’ve worked on and learn about how I identified the business challenges, found the right solutions, and ultimately delivered results.

Improving Activation Rates by Up to 50% Through Dedicated Pathways

+28%

more trial signups

+50%

activation rate increase

Improving Activation Rates by Up to 50% Through Dedicated Pathways

+28%

more trial signups

+50%

activation rate increase

Improving Activation Rates by Up to 50% Through Dedicated Pathways

+28%

more trial signups

+50%

activation rate increase

Improving Activation Rates by Up to 50% Through Dedicated Pathways

+28%

more trial signups

+50%

activation rate increase

Evolving a Trial Signup Experience Through Iterative Testing

+30%

more free trial signups

Evolving a Trial Signup Experience Through Iterative Testing

+30%

more free trial signups

Evolving a Trial Signup Experience Through Iterative Testing

+30%

more free trial signups

Evolving a Trial Signup Experience Through Iterative Testing

+30%

more free trial signups

Promoting SaaS Product Features to Boost Traffic and Conversions

+173%

increase in organic traffic

+48%

more trial signups

Promoting SaaS Product Features to Boost Traffic and Conversions

+173%

increase in organic traffic

+48%

more trial signups

Promoting SaaS Product Features to Boost Traffic and Conversions

+173%

increase in organic traffic

+48%

more trial signups

Promoting SaaS Product Features to Boost Traffic and Conversions

+173%

increase in organic traffic

+48%

more trial signups

Launching Competitor Comparison Landing Pages

search ranking for competitive terms

Launching Competitor Comparison Landing Pages

search ranking for competitive terms

Launching Competitor Comparison Landing Pages

search ranking for competitive terms

Launching Competitor Comparison Landing Pages

search ranking for competitive terms

A/B Test — Is a “Buy Now” CTA Always the Best Option?

+22%

increase in clickthrough rate

A/B Test — Is a “Buy Now” CTA Always the Best Option?

+22%

increase in clickthrough rate

A/B Test — Is a “Buy Now” CTA Always the Best Option?

+22%

increase in clickthrough rate

A/B Test — Is a “Buy Now” CTA Always the Best Option?

+22%

increase in clickthrough rate

Improving Page Scroll Depth by 26% Through Product UI Animations

+26%

increase in scroll depth

Improving Page Scroll Depth by 26% Through Product UI Animations

+26%

increase in scroll depth

Improving Page Scroll Depth by 26% Through Product UI Animations

+26%

increase in scroll depth

Improving Page Scroll Depth by 26% Through Product UI Animations

+26%

increase in scroll depth

A/B Test — Does an H1 Heading Matter on a Pricing Page?

+11%

increase in CTA clickthrough

A/B Test — Does an H1 Heading Matter on a Pricing Page?

+11%

increase in CTA clickthrough

A/B Test — Does an H1 Heading Matter on a Pricing Page?

+11%

increase in CTA clickthrough

A/B Test — Does an H1 Heading Matter on a Pricing Page?

+11%

increase in CTA clickthrough

Promo Code Injection Increased Train Bookings by Nearly 30%

28%

increase in booking widget submissions

24%

conversion rate improvement

Promo Code Injection Increased Train Bookings by Nearly 30%

28%

increase in booking widget submissions

24%

conversion rate improvement

Promo Code Injection Increased Train Bookings by Nearly 30%

28%

increase in booking widget submissions

24%

conversion rate improvement

Promo Code Injection Increased Train Bookings by Nearly 30%

28%

increase in booking widget submissions

24%

conversion rate improvement

Creating an FAQ Component from Scratch for Handling Passenger Inquiries

+12%

increase in booking widget usage

Creating an FAQ Component from Scratch for Handling Passenger Inquiries

+12%

increase in booking widget usage

Creating an FAQ Component from Scratch for Handling Passenger Inquiries

+12%

increase in booking widget usage

Creating an FAQ Component from Scratch for Handling Passenger Inquiries

+12%

increase in booking widget usage

How an iPad Model Lookup Page Ranked #1 in Search

ranking on relevant terms

100K+

organic visitors acquired

How an iPad Model Lookup Page Ranked #1 in Search

ranking on relevant terms

100K+

organic visitors acquired

How an iPad Model Lookup Page Ranked #1 in Search

ranking on relevant terms

100K+

organic visitors acquired

How an iPad Model Lookup Page Ranked #1 in Search

ranking on relevant terms

100K+

organic visitors acquired

Using Discontinued Products to Drive $100K+ in Incremental Sales

$100K+

revenue from discontinued SKUs

Using Discontinued Products to Drive $100K+ in Incremental Sales

$100K+

revenue from discontinued SKUs

Using Discontinued Products to Drive $100K+ in Incremental Sales

$100K+

revenue from discontinued SKUs

Using Discontinued Products to Drive $100K+ in Incremental Sales

$100K+

revenue from discontinued SKUs

Supporting the Sales Team with Employee Purchase Programs

A/B Test - Does Default Product Display Order Matter for Ecommerce?

+27%

increase in PDP clicks

+21%

conversion rate improvement

A/B Test - Does Default Product Display Order Matter for Ecommerce?

+27%

increase in PDP clicks

+21%

conversion rate improvement

A/B Test - Does Default Product Display Order Matter for Ecommerce?

+27%

increase in PDP clicks

+21%

conversion rate improvement

A/B Test - Does Default Product Display Order Matter for Ecommerce?

+27%

increase in PDP clicks

+21%

conversion rate improvement

Refactoring Technical Product Specifications Led to a 20% CR Lift

+20%

conversion rate improvement

+30%

increase in PDP visits

Refactoring Technical Product Specifications Led to a 20% CR Lift

+20%

conversion rate improvement

+30%

increase in PDP visits

Refactoring Technical Product Specifications Led to a 20% CR Lift

+20%

conversion rate improvement

+30%

increase in PDP visits

Refactoring Technical Product Specifications Led to a 20% CR Lift

+20%

conversion rate improvement

+30%

increase in PDP visits

Creating Viral Moments with April Fools Campaigns

200K+

organic traffic acquired

Creating Viral Moments with April Fools Campaigns

200K+

organic traffic acquired

Creating Viral Moments with April Fools Campaigns

200K+

organic traffic acquired

Creating Viral Moments with April Fools Campaigns

200K+

organic traffic acquired